Happiness as a Strategy

Today, like every October 7th for several years, we celebrate World Day for Decent Work and, at Feeling, we commemorate it with the commitment to our employees’ happiness.

“Happiness” is a word that has been repeated a lot over the last decade. Either because it is the ultimate search of all human beings and, therefore, brands seek to connect with it, or because we are in an era in which the concept of “holistic” came to demand integrality in the construction of the human being: we’ve seen it in supermarket checkout books, global brand campaigns, and countless hashtag posts.

What is curious is that in this abundance of examples of “happiness,” there are not many companies that base the core idea of their promise on that term when hiring talent, much less when it comes to the fact that this very same value is a fundamental part of its commercial and growth strategy.
“Happy people are more productive. People who seek optimal results but who have time to go home, be with their family, have a hobby, or simply have a moment to be with themselves enjoy their work more and perform better,” says Lina Henao, Feeling Company’s Director of Resources Humans, every time she does training and newcomers ask her in disbelief why that word, “happiness,” is at the center of the strategy.

And perhaps it is not surprising that people often return to Feeling to have a second or third stage in their professional career. (“One always returns to the places where one loved life,” says the song by Isella, immortalized in so many voices.) Or when, despite changes in work models, spaces for coming together, conversation, looking into one another’s eyes, sharing, and celebrating continue to be a part of the work style.

Just yesterday, when most of the agency (including partners) “split the afternoon” to let themselves be guided by meditation exercises, it became clear today, amid new work dynamics that call for constant interaction, continuous evaluation, the search for efficiency and agility, how, at Feeling, we are committed, above all else, to being happy. And maybe 20 years of constant reinvention have been a consequence of that commitment that, for us, is also a commitment to permanence.