A successful case that demonstrates this at Feeling was the launch of the new Renault Duster. The Network’s most relevant and important event in the SUV segment, which had to be executed, impeccably, in a memorable way and with a call that surpassed the launches that were held on previous years, eminently face-to-face.
We brought together our entire digital and audiovisual production team to accomplish this challenge. We were able to achieve impeccable technological execution pieces. More than 3,000 people from the sales teams and other brand collaborators connected to the live transmissions. And more than 18,000 people watched it afterwards during the first two months. This went from a car launch into a movie premiere.