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Feria Eva is a stage that has established itself year after year (it has already had six versions) as a space that highlights women as entrepreneurs and as a special audience, given that 95% of the offer is dedicated to them.
Positiva’s presence at this event is not unwarranted because, according to Kantar’s brand measurement data, the brand is related to the female segment and generates greater interest from this segment. Last December, the framework of Christmas was the setting for Feeling to, based on its capabilities, not only make Positiva’s participation visible, but also to consolidate this as one of the brand’s recurring spaces for its equity.