Menu
During an economic recession, Rica and Cunit approached us with the mission of establishing themselves as brands that offer performance, quality, and affordability to Colombians. Our initial challenge was to determine how to reach consumers seeking savings while desiring to bring quality products to their tables daily.
We based our strategy on creating a performance platform to address all tensions arising from high living costs and economic shifts. As a result, we developed “Make the Most of the Good Stuff,” a campaign tailored to connect with hardworking Colombians who typically work over 8 hours a day, invest in their education, and support their families. This communication umbrella aimed to highlight the exceptional versatility of Rica and Cunit’s products. By choosing these brands, families can enjoy delicious, high-performing, and affordable options in their markets, an alternative in which maximizing value is a guiding principle in every preparation and recipe.
