WHO ARE WE?

I connect data, technology and creativity to turn brands into experiences with real impact. My approach combines strategic vision, analysis and execution to optimize results, strengthen the relationship with audiences and drive measurable growth. I work by aligning teams, content and performance to turn every digital action into a business opportunity.

Event producer with broad experience in planning and executing corporate, institutional and mass events. Specialist in logistics coordination, project management and team leadership, with great adaptability and a strong track record of meeting objectives. Committed to creating successful experiences that add value to organizations and their audiences.

My job is to hack culture to trigger conversions. As Creative Director, I have one non-negotiable rule: we have to steal people’s attention through entertainment and surprise. I rack my brain looking for real cultural tensions to create concepts and experiences that not only connect viscerally with people, but have a direct, measurable and decisive impact on the business.

I help brands and companies find growth opportunities through ideas that connect creativity, strategy and business.

My work is about turning commercial challenges into campaigns, experiences and narratives that generate real value, strengthen positioning and open new possibilities for expansion. I lead multidisciplinary teams to make sure every idea has creative impact, but also measurable results for the company. I build strong relationships between clients, brands and audiences, aligning strategic vision with flawless execution.

As a founding partner, with 26 years of experience in branding, strategic planning and execution of 360 campaigns (ATL, BTL AND DIGITAL), my focus is on creating relevant and profitable brands, using the latest technologies and innovative strategies to ensure our clients’ success in a constantly evolving digital environment.

Having the ability to create departments, lead teams and change processes in an organization, along with the entrepreneurial spirit as a partner, has made me a leader who believes that the best talent, coupled with the best tools, is what makes amazing results possible; that is what I look for in guiding Feeling as an organization.

It has been 26 years of building relationships and trust since Feeling was founded. Not only around the management of resources and the fulfillment of the objectives we set together with our clients, but also in the constant innovation of the agency’s processes, making Feeling an attractive ally when hiring us for events, fairs or any logistical requirement.

I lead the development of business strategies and manage key client relationships. I focus on optimizing internal processes, project execution, operational efficiency and quality of work delivered. In addition, I coordinate with different areas to ensure that deadlines and budgets are met, maximizing productivity and client satisfaction.

My job at Feeling is to find in the structured and semi-structured data that people leave in any scenario (digital or analog) enough understanding that translates into communication and technology proposals that contribute to the profitable and relevant growth of brands.

My purpose at Feeling is to transform the understanding of people’s path-to-purchase behavior across all channels into powerful strategies for brands that help them achieve their goals.