WHAT DO WE DO?
PROMOTIONAL STRATEGIES TO ACHIEVE PRODUCT ROTATION AND/OR PLACEMENT AND TRAFFIC OBJECTIVES
Whether to rotate inventory, to launch a new product or other needs, we know how to generate effective promotional activities.
DEVELOPMENT OF CUSTOMER MANAGEMENT TECHNOLOGY PLATFORMS
Solving inventory, prize or winner management problems, avoiding fraud and optimizing these promotional realities is only possible through the use of technology and we know how to do it.
WHAT WE HAVE ACCOMPLISHED
Frequently asked questions
What is shopper marketing?
It is the communication and strategy aimed at whoever actually makes the purchase decision, understanding their behavior along the path to purchase across all channels. It is one of the origins of Feeling Company.
Where is shopper marketing applied?
At the point of sale and in every channel through which a person comes to buy, both physical and digital.
What results has Feeling Company achieved in shopper marketing?
In the Nutresa case, activations tailored to each supermarket produced a sales increase of up to 50%. The agency also received international recognition, including an Effie, for its work in shopper marketing and digital enhancement.
How did Feeling Company start in shopper marketing?
Two university friends spotted an opportunity in point-of-sale communication, where the shopper makes the decision, and created a creative solution that gave rise to the agency.
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