- 375%
- Increase in total visits over the previous year
- 17 seconds
- Increase in seconds in time spent on the site
WHAT WE WERE UP AGAINST
Christmas Noel Cookies is the seasonal category leader. This means that, every year, its participation and validity is challenged by new biscuit proposals from innovative brands. Likewise, culture, new habits and new consumer realities make many people refrain from buying (because of the sugar, flour and fat content) and opt for other options.
How it could continue to be valid, while connecting with new generations, was the challenge we faced in 2023.
WHAT WE DO
We turned the season into a multiple experience: The product itself allowed to be scanned to connect with content on the website.
On the website, we had all possible interactions: valuable content, games and the possibility to buy merchandise.
A pop-up store in Envigado, where people could buy merchandising and product.
Una pop-up store en Envigado, en la que las personas podían comprar merchandising y producto.
Seasonal merchandise.
Social media content since October, when people start talking about Christmas.
RESULTS
Total scans in the product 13.296
Unique users 10,525
50% of Noel’s RRSS interactions occur during the Christmas season.
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