One of the biggest challenges posed by the pandemic was to magnify the events, which at that point would be held virtually. The challenge was not only to ensure attendance (connection) at a launch, but also to capture the attention of the audience by sharpening their senses of sight and hearing.

To achieve this, careful planning was essential, including the collection of sufficient graphic material, taking advantage of various technological tools, such as the use of chromas, augmented realities and even 360-degree virtual reality. Thus, we were able to transport people, from their homes, to the space we wanted to recreate.

A successful case that exemplifies this methodology, developed by Feeling, was the launch of the new Renault Duster, the most important event of the network in the SUV segment. This event had to be memorable and surpass the previous years, which were eminently face-to-face.

To overcome this great challenge, we brought together our entire digital and audiovisual production team. With an impeccable and technologically surprising execution of the pieces, we managed to get more than 3,000 people from the sales force and other collaborators of the brand to connect live, and more than 18,000 people to do so on deferred during the first two months of posting. We transformed the launch of a car into a real movie premiere.