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  • UP TO 50%
  • increase in sales

WHAT WE WERE UP AGAINST

Hard discount was hitting the brand. Comercial Nutresa wanted to contribute more to the allied self-service stores and boost rotation.

WHAT WE DID

We detected that most self-service stores based their value offer on the same thing: price and freshness. So we built a software tool called GENOMA, to document, from an anthropological point of view, the relationship between the shopper and each point of sale, and thus classify them according to their typology.

nutresa-interna

RESULTS

Based on the results obtained, we began to create specialized activations for each supermarket, which generated an increase in sales of up to 50%.

Not only were we able to make Comercial Nutresa relevant for the self-service stores, and that this relationship represented profitability for them, but we were also able to evolve the process to reach more points of sale and with new themes, to the point of being implemented in the company.