- +36% vs. 2021
- double-digit sales growth
- +200% vs. 2021
- community engagement vs. 2021
- From 25 to 50 thousand
- Increased engagement in your community
WHAT WE WERE UP AGAINST
In the region, the perception of a product like chocolate was focused purely on flavor, even though there was much more to communicate.
WHAT WE DID
We joined Grupo Nutresa’s idea of creating a new B2B brand, contributing its DNA. We put together a digital strategy based on the experience of those behind the chocolate, such as the cocoa grower and the transformer, highlighting how they transcended thanks to the brand, as well as the sustainable actions that allowed us to put chocolate in the hands of everyone.
RESULTS
We consolidated a new brand that stands for sustainability, we achieved reach goals with 100% organic content, increasing engagement, and we demonstrated that a B2B brand can also transmit emotion and inspire, so we were able to give magic to a purely industrial product from its positioning.
