- 204%
- LinkedIn community growth
- 30%
- Facebook community growth
- 57%
- Instagram community growth
WHAT WE WERE UP AGAINST
Domina was born from understanding that addresses and deliveries could be managed with commitment and responsibility, no longer taking for granted that packages could get lost in shipments and offering an agile and organized response that would give value to its customers, through security.
We needed to build a differentiated value proposition that would set Domina apart from other players in the category and showcase its capabilities beyond messaging services, in order to be relevant in the B2B field.
WHAT WE DID
Domina’s expansion has always been driven by customer needs.
Domina has always transformed itself and created services in favor of new realities and needs, which is why it is always moving and innovating with its clients.
Our strategy implied understanding that the spirit of the brand lay, more than an efficient and punctual delivery, in giving more than what is expected from a courier, giving itself integrally, as an organization, to people. Domina put itself in the shoes of its customers and thus achieved a superior impact.
RESULTS
LinkedIn
Community growth: 204%
Impact: 344%
Interactions: 222% growth
Facebook
Community growth: 30%
Growth impact: 245%
Reach by post: 68%
Interactions: 164% growth
Instagram
Community growth: 57%
Growth impact: 82%.
Reach by post: 11%
Interactions: 58% growth
Digital Advertising
More than 9 MM impacts
4.7 MM people reached
More than 900 thousand interactions
CPM: $2,917 – CPI: $27
Cordillera
Chocolate Cordillera
Nutresa
Nutresa
Renault
Renault Duster