- 33,159
- page views
- 276.400
- clicks to view content
- 84.080
- organic reach
WHAT WE WERE UP AGAINST
The prejudice that popular brands based their communication on radio had already been overcome. Internet penetration in Colombia, thanks to the proliferation of smartphones, had massified access and brought new usage habits in which technology transcended the stratum. This forced us to give this medium the importance it deserved in order to connect with the brand’s consumers.
WHAT WE DID
We were in charge of building the new website for Rica, the brand of Nutresa’s meat business that targets the middle and lower-middle segments of the population, with a promise of savings, flavor and performance.
The user design and sections of the site, in addition to seeking to obey the latest trends in user experience, the simplicity in navigation and the practicality of the design, made it possible for the site to be a key source of information on savings and usefulness.
The blog transcended food and understood the realities of a user who travels by motorcycle, who celebrates special dates with his family around a meal and who, although he is not a big spender, is open to the world and to the cultural transformations that are happening faster and faster
RESULTS
It is not surprising then that in this 2024, which has been implemented, navigation times, traffic and sections of interest have increased compared to the previous version, demonstrating that web presence is necessarily a challenge to be relevant and profitable when defending the leadership position of a business such as meat products.
Cordillera
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Domina
Domina
Muverang
Muverang