Category: Blog

LinkedIn is the leading social network for professionals, a platform where countless global job opportunities can be found. Thanks to its connection-driven approach for individuals, brands can also showcase their expertise and skills, and contribute to finding growth opportunities.

Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), the interest of professionals and companies to showcase their work and build valuable connections has been growing in Colombia. In Feeling, the experience with Muverang, Positiva and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

1. Join professional profiles, related to your industry. Networking but also connecting as a guild or professional category generates visibility.

2. Validate, thank and celebrate the achievements of your contacts. Your colleagues (competitors) have a congratulation of your profile but also your collaborators with a presence in the network, conveniently humanize your brand.

3. Enrich your profile with interactive and opinion content. Dragging the search intentions of other users, means connecting your profile with a relevant conversation for your potential customers.

4. It seems obvious, but take care of your spelling, your professional profile is validated by the way in which you communicate with your environment. And even more so when it is the brand that is at stake.

5. Stay active and connect with your network of contacts. Share your content with them, explain what you think they should be interested in. LinkedIn is a big boardroom where everyone needs to be visible.

Also, this social network is a great way to build a personal or B2B brand, since you can establish connections, show your experience and skills, and it even works as a search engine in which to find and be found. Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), in Colombia the interest of professionals and companies to make their work visible and build valuable connections has been growing. In Feeling, the experience with Muverang, Positiva, and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

If you want to learn more about how we can do things for your brand on LinkedIn or other projects, contact us.

Written by:

Carolina Rubio
Project Manager

One of the standout strategies in recent years is the implementation of Growth Marketing. This methodology focuses on the accelerated and sustainable growth of companies through the use of innovative tools and the constant optimization of processes.

Many brands have transformed through this trend, as it differs from traditional marketing with its intensive focus, combining data analysis, constant experimentation, and a customer-centric mindset to identify and seize growth opportunities.

Artificial Intelligence and Machine Learning: AI and machine learning are revolutionizing digital marketing. These technologies enable companies to analyze large volumes of data and predict consumer behaviors with unprecedented accuracy. Campaigns can be optimized in real-time, automatically adjusting ads and messages to maximize return on investment (ROI).

Advanced Personalization: Today’s consumers expect personalized experiences. By using behavioral data and preferences, companies can offer personalized content, products, and offers that increase relevance and engagement. Advanced segmentation and marketing automation play a crucial role in this trend.

Dynamic Content Marketing: Content remains king, and interactive content, such as quizzes, surveys, and live videos, is gaining popularity. These formats not only capture user attention but also provide valuable data to improve the marketing strategy.

Omnichannel Strategies: Consumers interact with brands through multiple channels. An effective omnichannel strategy ensures a consistent and seamless customer experience across all touchpoints, from social media and email to physical stores and mobile apps.

Growth Hacking: Focuses on rapid and low-cost experiments to identify the most effective ways to grow a business. Using unconventional and creative techniques, growth hackers aim to accelerate growth through viral strategies, conversion optimization, and cohort analysis.

Data-Driven Marketing: Data-driven marketing is fundamental in Growth Marketing. Data-based decisions allow companies to better understand their customers, optimize campaigns, and measure success more accurately. We use various tools to gather timely information and drive strategies promptly.

Remember, the most important aspect of achieving high effectiveness is having a defined strategy with clear and measurable objectives for proper development.

Through research and listening to end customers, we have developed genuine strategies tailored to each company’s needs, effectively and sustainably increasing their results over time.

In the United States, the average email open rate is 39.74% for general campaigns, while in Latin America, it is approximately 20%. This difference is due to varied cultures and purchasing mechanisms.

How can better results be achieved?

We have managed to achieve an open rate of up to 30%. The first step to getting effective results is researching the audience to understand their interests, behaviors, and needs. This allows us to send more relevant and personalized messages.

Just imagine receiving an email with a fun and persuasive subject line; out of sheer curiosity, you will open it. That’s why content is the heart of the email marketing campaign. It’s always essential to ensure that we offer value and not just a campaign with discounts on products or services. Consumers like to receive emails from their favorite brands. The goal is to make them so interesting that subscribers look forward to receiving them because they know they will always find something valuable.

A study by Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened. Additionally, emails that include a clear call-to-action have a 371% higher click-through rate and a 1,617% higher sales rate.

These data demonstrate that people still like to shop via email. What is needed is a powerful strategy to boost the metrics and sales of each product, turning leads into real customers.
Don’t underestimate the power of a good email. By understanding the audience, creating valuable content, and designing attractive emails, efficient results can be achieved in every campaign.

If you are still not getting effective results in your email campaigns, contact us to create a personalized strategy and achieve the results your business deserves.

Perhaps many entrepreneurs and business owners think that their brands will never make it to the main media outlets because they are small or lack resources. But is this truly a hindrance?

Of course not. With our expertise, we have managed to get our clients featured in over 40 local and national media outlets, saving up to 1.5 billion pesos and positioning a high-impact brand in the market, making it the most relevant in its field.

Not only big companies take advantage of this opportunity; new brands embrace various media trends and become news to successfully launch into the market.

Free press is a tactic that involves gaining media coverage at a low cost by generating news and events that are relevant to the press. Not only do big companies take advantage of this opportunity, but new brands also embrace various media trends and become news to successfully launch into the market.

When an independent information source speaks positively about a company or product, consumers consider it external validation, which increases trust in the brand.

What we primarily do to generate good free press is to turn one of the company’s strengths into a great news story that captivates different media outlets.

It is not necessary to create an event or product that is the most innovative in the market; the key is knowing how to effectively communicate the company’s authenticity. This positions the company as a positive option in the market, generating high visibility among strategic audiences and increasing brand positioning, adding value to it.

The investment value in these strategies is lower than what companies typically spend on traditional advertising since it does not require direct spending on advertising space. However, it may require an investment of time and resources to develop and execute an effective public relations strategy. Nevertheless, the long-term return on investment (ROI) is significant and effective, allowing any entrepreneur, small business owner, or multinational company to become the news of the day.

For some clients, participating in co-creation spaces may feel like an extra burden, perhaps feeling that this is a task exclusively for creatives or the agency itself, sound familiar? We explore the topic and share our point of view with you.

We want to let you know that this process involves people with different skills, perspectives, and experiences coming together to generate ideas, solutions, or products that go beyond what they could achieve alone. It’s the best investment you can make in a project.

These spaces create the alchemy of collaboration with our clients, where fears surface, big dreams are dreamt, and ideas are mixed, debated, and refined until they reach new frontiers of creativity. By giving value to what truly matters, leaving conjectures behind, and focusing on expanding ideas to create purposeful experiences.

This has helped us greatly in clarifying ideas and generating an optimal panorama, knowing what our client truly wants and to what extent we can go with their project, we almost always exceed expectations.

Through our experience, we discovered significant benefits in co-creativity:

1. Diversity of perspectives: In a collaborative environment, everyone brings their own unique worldview, enriching the creative process by introducing new approaches and solutions that might not have been considered otherwise.

2. Innovation: Creativity fosters a cycle of constant feedback, allowing for the improvement and refinement of existing ideas. This approach leads to increased innovation, where each improved version builds upon previous work, getting closer and closer to the optimal solution, avoiding setbacks at the end.

3. Increased commitment and motivation: Working in an environment where co-creativity is valued gives meaning to ideas, where every contribution is valued, it drives clients and our creatives to give their best and commit to the project’s success.

4. problem-solving: Complex challenges rarely have simple solutions. By bringing diverse minds together in a collaborative environment, complexity can be approached from different angles, increasing the chances of finding creative and effective solutions.

5. Fostering trust and respect: Co-creativity flourishes in an environment where individuals feel safe to express their ideas without fear of judgment. Fostering mutual trust and respect creates a space where everyone feels valued and heard.

6. Promoting diversity: It’s not just about technical skills, but also life experiences, cultural backgrounds, and viewpoints. By recruiting diverse teams, a variety of perspectives are ensured, enriching the creative process.

At Feeling, we are committed to bringing together diverse minds and including our clients in the main creative processes so that we have a definitive approach, avoiding rework in project planning and execution, and saving time. That’s why our clients themselves appreciate this process, as we generate surprising connections to create projects that transcend boundaries. What are you waiting for to start co-creating?

Have you ever wondered what’s going on in your future client’s mind?

The primary way to understand our clients is through empathy, putting ourselves in their shoes, and this is at the heart of Design Thinking.

In the digital and competitive era we live in, creativity and innovation are crucial for the success of any company. At Feeling, we understand that to offer effective and differentiated solutions to our clients, it’s necessary to adopt approaches that foster creativity, empathy, and problem-solving. That’s why we’ve incorporated Design Thinking as an integral part of our work process.

Before starting any project, we dive into our clients’ world to understand their needs, desires, and challenges. We use a variety of research techniques, such as in-depth interviews, user observation, and data analysis, to gain a comprehensive understanding of their context and goals.

Once we’ve gained a deep understanding of our clients, we move on to clearly defining the problem we’re addressing. We ensure that all team members are aligned regarding the project’s objectives and client expectations. This stage is crucial for establishing a solid and focused foundation for the work to come.

With the problem defined, it’s time for ideation. This is where we let our creativity soar and seek to generate a wide range of innovative ideas. We organize team brainstorming sessions, where there are no “wrong” ideas, we analyze situations, assume our clients’ perspective, and encourage participation from all team members. This phase is fundamental for exploring new perspectives and approaches that can inspire unique solutions.

We create simplified versions of our proposed solutions to test them as soon as possible, making it easier to establish a strategic connection between a product, service, project, etc., and the end customer. This is demonstrated through prototypes that can be sketches or even digital simulations, depending on the project’s context, for quick feedback and to set our plan in motion.

At Feeling, Design Thinking is not just a methodology; it’s an essential part of our way of working because we love immersing ourselves in our client’s world to build a genuine and empathetic relationship that allows us to have a special connection with their project, to raise the level of impact. This also allows us to approach challenges with an open and collaborative mindset, driving us to constantly seek new ways to innovate and exceed our clients’ expectations. Together, we create magic!

In today’s digital landscape, having a strong online presence is crucial for the success of any business. One of the most effective ways to improve your online visibility and drive organic traffic to your website is through search engine optimization (SEO). In this article, we will explore some impactful SEO strategies that can help businesses improve their search engine rankings and attract more potential customers.

1. Extensive keyword research

Keyword research is the foundation of any successful SEO strategy. By identifying relevant keywords and phrases that your target audience is searching for, you can optimize your website content to match their search intent. Use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords that align with your business niche.

2. On-Page optimization

On-page optimization involves fine-tuning various elements on your website to make it more search engine friendly. This includes optimizing meta tags (title tags, meta descriptions), incorporating target keywords naturally within your content, using descriptive URLs, and ensuring fast loading times. Make sure your website is mobile-friendly as well, as mobile searches are on the rise.

3. High-Quality content creation

Engaging and informative content plays a pivotal role in attracting both search engine crawlers and users to your website. Create content that provides value to your audience, answers their questions, and addresses their pain points. Incorporate relevant keywords naturally throughout your content while maintaining readability and coherence. Consider diversifying your content formats by including videos, infographics, and podcasts to cater to different user preferences.

4. Link building

Link building is an essential aspect of off-page SEO. Acquiring high-quality backlinks from reputable websites boosts your website’s authority and credibility in the eyes of search engines. Focus on building relationships with relevant influencers, industry experts, and authoritative websites that can provide valuable backlinks. Guest blogging, participating in industry forums, and submitting your website to relevant directories are effective link-building strategies.

5. Local SEO optimization

If your business operates locally, optimizing for local SEO is crucial. Claim and optimize your Google My Business listing, ensuring accurate and up-to-date information about your business, such as address, phone number, and operating hours. Encourage customers to leave reviews and respond promptly to their feedback. Additionally, include location-specific keywords in your website content and meta tags to improve your visibility in local search results.

6. Regular monitoring and analysis

SEO is an ongoing process that requires constant monitoring and analysis of your website’s performance. Utilize tools like Google Analytics and Search Console to track key metrics such as organic traffic, keyword rankings, bounce rate, and conversion rates. Analyze this data to identify areas for improvement and make data-driven decisions to optimize your SEO strategy further.

In conclusion, implementing these effective SEO strategies can significantly enhance your online presence and drive targeted traffic to your website. Remember to stay updated with the latest SEO trends and algorithm changes to ensure the long-term success of your SEO efforts.

Currently, TikTok has become one of the most popular and rapidly growing social media platforms in the world. With its focus on short and entertaining videos, TikTok has captured the attention of millions of users worldwide. In addition to its popularity among users, TikTok also offers a great opportunity for businesses looking to promote their products and services through TikTok Ads.

Here are some reasons why businesses should consider advertising on TikTok:

1. Wide reach and engagement: TikTok has a massive user base, which means businesses can reach a broad and diverse audience. Viral videos and TikTok’s intelligent algorithm help increase the reach of ads and generate higher engagement with the target audience.

2. Precise targeting: TikTok Ads offers detailed targeting options that allow businesses to reach specific audiences based on age, location, interests, and behaviors. This ensures that ads reach the right audience, increasing the chances of conversion.

3. Creative formats: TikTok offers a wide variety of creative ad formats, such as native ads, sponsored challenges, augmented reality effects, and more. These formats enable businesses to create engaging and entertaining ads that seamlessly integrate into the TikTok experience.

4. Affordable Cost: Unlike other advertising platforms, TikTok Ads is still not as competitive, which means advertising costs are often lower. This provides businesses with an opportunity to achieve a higher return on investment in their TikTok advertising campaigns.

5. Connection with a younger audience: TikTok is particularly popular among Generation Z and Millennials. If your business aims to reach a younger audience, TikTok is the perfect place to do so. By advertising on TikTok, businesses can connect with a generation of consumers who value authenticity, fun, and creativity.

In summary, TikTok Ads offer a plethora of opportunities for businesses looking to maximize their social media marketing potential. With its wide reach, precise targeting options, creative formats, affordable costs, and connection with a younger audience, TikTok is quickly becoming a powerful and effective advertising platform.

Feeling committed to leaving a better world In a world where sustainability and social responsibility are more important than ever, for us, it is a fundamental basis of our strategy because our core is to grow brands, and for this growth to be true, we must do it in harmony with our environment. For this reason, we have a strong commitment to the well-being of society and the environment, which is expressed through the following initiatives in which we participate and inspire our community to join us in creating change:

1. Proper Waste Management

We understand that waste management is an essential component of sustainability. Therefore, we have implemented a rigorous waste management system that includes waste reduction, recycling, and proper disposal. This measure not only minimizes its environmental impact but also sets a standard for our collaborators.

2. Hybrid Work Mode

Traffic congestion and carbon emissions associated with daily commuting to work are a growing problem. We have adopted a hybrid work mode, allowing our collaborators to alternate between working from the office and from home. This not only reduces their carbon footprint but also improves the quality of life for our team.

3. RECOPILA-TRONEX Foundation

One of the most notable initiatives is our collaboration with the RECOPILA-TRONEX Foundation. This foundation is dedicated to collecting used batteries and preventing them from polluting the environment. We contribute to this cause by facilitating battery collection at our facilities and promoting recycling among our collaborators and clients.

4. Bottles of Love Foundation

We also support the Bottles of Love Foundation, which uses recycled materials inside bottles. This promotes plastic reuse and reduces environmental pollution while increasing awareness of the importance of caring for our natural resources.

5. Salva Patitas: Helping Street Pets

Empathy for animals is an essential part of our philosophy, which is why we collaborate with the “Salva Patitas” initiative by donating bottle caps to help street pets.

6. Proper Handling of Recyclable Material in Our Warehouse

In our own facilities, we implement proper management of recyclable materials, including leftovers from events and other materials that can be reused or recycled. This way, we minimize the amount of waste ending up in landfills.

7. Sharing Space with Nature

What makes Feeling even more special is its commitment to nature. They share their workplace with the animals that inhabit their surroundings, such as squirrels, opossums, and birds. This creates a unique working environment and fosters appreciation for wildlife.

8. Commitment Against Child Exploitation

At Feeling, we care about the most vulnerable people, which is why we have established a firm commitment against child sexual exploitation, ensuring that our business practices are ethical and respect children’s rights.

9. Donations to Foundations

In addition to their direct actions, Feeling actively contributes to the community through donations to charitable foundations. They support the Juanfe Foundation, which focuses on social development, and the Corazón Foundation through the purchase of cards. They also collaborate with the Order of Regular Clerics of the Mother of God, contributing to their social work.

In conclusion, in our agency, we aim to inspire by going the extra mile to embrace sustainability and social responsibility, with the goal of leaving a better world than the one we received, a world full of Feeling.