LinkedIn for B2B: 5 keys to growth

By Carolina Rubio, Project Manager · Published October 18, 2024 · Updated October 31, 2024

LinkedIn is the leading social network for professionals, a platform where countless global job opportunities can be found. Thanks to its connection-driven approach for individuals, brands can also showcase their expertise and skills, and contribute to finding growth opportunities.

Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), the interest of professionals and companies to showcase their work and build valuable connections has been growing in Colombia. In Feeling, the experience with Muverang, Positiva and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

1. Join professional profiles, related to your industry. Networking but also connecting as a guild or professional category generates visibility.

2. Validate, thank and celebrate the achievements of your contacts. Your colleagues (competitors) have a congratulation of your profile but also your collaborators with a presence in the network, conveniently humanize your brand.

3. Enrich your profile with interactive and opinion content. Dragging the search intentions of other users, means connecting your profile with a relevant conversation for your potential customers.

4. It seems obvious, but take care of your spelling, your professional profile is validated by the way in which you communicate with your environment. And even more so when it is the brand that is at stake.

5. Stay active and connect with your network of contacts. Share your content with them, explain what you think they should be interested in. LinkedIn is a big boardroom where everyone needs to be visible.

Also, this social network is a great way to build a personal or B2B brand, since you can establish connections, show your experience and skills, and it even works as a search engine in which to find and be found. Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), in Colombia the interest of professionals and companies to make their work visible and build valuable connections has been growing. In Feeling, the experience with Muverang, Positiva, and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

If you want to learn more about how we can do things for your brand on LinkedIn or other projects, contact us.

Written by:

Carolina Rubio
Project Manager

Frequently asked questions

Why use LinkedIn for a B2B brand?

It is the social network for professionals: it lets you make connections, show experience and skills, find growth opportunities, and it works as a search engine to find and be found.

What are the 5 keys to growth on LinkedIn?

Join professional profiles in your industry, validate and celebrate your contacts' achievements, enrich your profile with interactive and opinion content, mind your spelling and stay active by connecting with your network.

How widely used is LinkedIn in Colombia?

Penetration is still emerging compared to other countries (39.2% according to this year's Hootsuite report), but interest from professionals and companies in making their work visible keeps growing.

What experience does Feeling Company have on LinkedIn?

We have managed the profiles of Muverang, Positiva and Domina, and that experience taught us these five keys. If you want us to do things for your brand on LinkedIn, write to us through contact.