In the United States, the average email open rate is 39.74% for general campaigns, while in Latin America, it is approximately 20%. This difference is due to varied cultures and purchasing mechanisms.
How can better results be achieved?
We have managed to achieve an open rate of up to 30%. The first step to getting effective results is researching the audience to understand their interests, behaviors, and needs. This allows us to send more relevant and personalized messages.
Just imagine receiving an email with a fun and persuasive subject line; out of sheer curiosity, you will open it. That’s why content is the heart of the email marketing campaign. It’s always essential to ensure that we offer value and not just a campaign with discounts on products or services. Consumers like to receive emails from their favorite brands. The goal is to make them so interesting that subscribers look forward to receiving them because they know they will always find something valuable.
A study by Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened. Additionally, emails that include a clear call-to-action have a 371% higher click-through rate and a 1,617% higher sales rate.
These data demonstrate that people still like to shop via email. What is needed is a powerful strategy to boost the metrics and sales of each product, turning leads into real customers.
Don’t underestimate the power of a good email. By understanding the audience, creating valuable content, and designing attractive emails, efficient results can be achieved in every campaign.
If you are still not getting effective results in your email campaigns, contact us to create a personalized strategy and achieve the results your business deserves.