Have you ever wondered what’s going on in your future client’s mind?
The primary way to understand our clients is through empathy, putting ourselves in their shoes, and this is at the heart of Design Thinking.
In the digital and competitive era we live in, creativity and innovation are crucial for the success of any company. At Feeling, we understand that to offer effective and differentiated solutions to our clients, it’s necessary to adopt approaches that foster creativity, empathy, and problem-solving. That’s why we’ve incorporated Design Thinking as an integral part of our work process.
Before starting any project, we dive into our clients’ world to understand their needs, desires, and challenges. We use a variety of research techniques, such as in-depth interviews, user observation, and data analysis, to gain a comprehensive understanding of their context and goals.
Once we’ve gained a deep understanding of our clients, we move on to clearly defining the problem we’re addressing. We ensure that all team members are aligned regarding the project’s objectives and client expectations. This stage is crucial for establishing a solid and focused foundation for the work to come.
With the problem defined, it’s time for ideation. This is where we let our creativity soar and seek to generate a wide range of innovative ideas. We organize team brainstorming sessions, where there are no “wrong” ideas, we analyze situations, assume our clients’ perspective, and encourage participation from all team members. This phase is fundamental for exploring new perspectives and approaches that can inspire unique solutions.
We create simplified versions of our proposed solutions to test them as soon as possible, making it easier to establish a strategic connection between a product, service, project, etc., and the end customer. This is demonstrated through prototypes that can be sketches or even digital simulations, depending on the project’s context, for quick feedback and to set our plan in motion.
At Feeling, Design Thinking is not just a methodology; it’s an essential part of our way of working because we love immersing ourselves in our client’s world to build a genuine and empathetic relationship that allows us to have a special connection with their project, to raise the level of impact. This also allows us to approach challenges with an open and collaborative mindset, driving us to constantly seek new ways to innovate and exceed our clients’ expectations. Together, we create magic!