Perhaps many entrepreneurs and business owners think that their brands will never make it to the main media outlets because they are small or lack resources. But is this truly a hindrance?
Of course not. With our expertise, we have managed to get our clients featured in over 40 local and national media outlets, saving up to 1.5 billion pesos and positioning a high-impact brand in the market, making it the most relevant in its field.
Not only big companies take advantage of this opportunity; new brands embrace various media trends and become news to successfully launch into the market.
Free press is a tactic that involves gaining media coverage at a low cost by generating news and events that are relevant to the press. Not only do big companies take advantage of this opportunity, but new brands also embrace various media trends and become news to successfully launch into the market.
When an independent information source speaks positively about a company or product, consumers consider it external validation, which increases trust in the brand.
What we primarily do to generate good free press is to turn one of the company’s strengths into a great news story that captivates different media outlets.
It is not necessary to create an event or product that is the most innovative in the market; the key is knowing how to effectively communicate the company’s authenticity. This positions the company as a positive option in the market, generating high visibility among strategic audiences and increasing brand positioning, adding value to it.
The investment value in these strategies is lower than what companies typically spend on traditional advertising since it does not require direct spending on advertising space. However, it may require an investment of time and resources to develop and execute an effective public relations strategy. Nevertheless, the long-term return on investment (ROI) is significant and effective, allowing any entrepreneur, small business owner, or multinational company to become the news of the day.