Category: sub categoria 2

One of the standout strategies in recent years is the implementation of Growth Marketing. This methodology focuses on the accelerated and sustainable growth of companies through the use of innovative tools and the constant optimization of processes.

Many brands have transformed through this trend, as it differs from traditional marketing with its intensive focus, combining data analysis, constant experimentation, and a customer-centric mindset to identify and seize growth opportunities.

Artificial Intelligence and Machine Learning: AI and machine learning are revolutionizing digital marketing. These technologies enable companies to analyze large volumes of data and predict consumer behaviors with unprecedented accuracy. Campaigns can be optimized in real-time, automatically adjusting ads and messages to maximize return on investment (ROI).

Advanced Personalization: Today’s consumers expect personalized experiences. By using behavioral data and preferences, companies can offer personalized content, products, and offers that increase relevance and engagement. Advanced segmentation and marketing automation play a crucial role in this trend.

Dynamic Content Marketing: Content remains king, and interactive content, such as quizzes, surveys, and live videos, is gaining popularity. These formats not only capture user attention but also provide valuable data to improve the marketing strategy.

Omnichannel Strategies: Consumers interact with brands through multiple channels. An effective omnichannel strategy ensures a consistent and seamless customer experience across all touchpoints, from social media and email to physical stores and mobile apps.

Growth Hacking: Focuses on rapid and low-cost experiments to identify the most effective ways to grow a business. Using unconventional and creative techniques, growth hackers aim to accelerate growth through viral strategies, conversion optimization, and cohort analysis.

Data-Driven Marketing: Data-driven marketing is fundamental in Growth Marketing. Data-based decisions allow companies to better understand their customers, optimize campaigns, and measure success more accurately. We use various tools to gather timely information and drive strategies promptly.

Remember, the most important aspect of achieving high effectiveness is having a defined strategy with clear and measurable objectives for proper development.

Through research and listening to end customers, we have developed genuine strategies tailored to each company’s needs, effectively and sustainably increasing their results over time.

In the United States, the average email open rate is 39.74% for general campaigns, while in Latin America, it is approximately 20%. This difference is due to varied cultures and purchasing mechanisms.

How can better results be achieved?

We have managed to achieve an open rate of up to 30%. The first step to getting effective results is researching the audience to understand their interests, behaviors, and needs. This allows us to send more relevant and personalized messages.

Just imagine receiving an email with a fun and persuasive subject line; out of sheer curiosity, you will open it. That’s why content is the heart of the email marketing campaign. It’s always essential to ensure that we offer value and not just a campaign with discounts on products or services. Consumers like to receive emails from their favorite brands. The goal is to make them so interesting that subscribers look forward to receiving them because they know they will always find something valuable.

A study by Campaign Monitor found that emails with personalized subject lines are 26% more likely to be opened. Additionally, emails that include a clear call-to-action have a 371% higher click-through rate and a 1,617% higher sales rate.

These data demonstrate that people still like to shop via email. What is needed is a powerful strategy to boost the metrics and sales of each product, turning leads into real customers.
Don’t underestimate the power of a good email. By understanding the audience, creating valuable content, and designing attractive emails, efficient results can be achieved in every campaign.

If you are still not getting effective results in your email campaigns, contact us to create a personalized strategy and achieve the results your business deserves.

Perhaps many entrepreneurs and business owners think that their brands will never make it to the main media outlets because they are small or lack resources. But is this truly a hindrance?

Of course not. With our expertise, we have managed to get our clients featured in over 40 local and national media outlets, saving up to 1.5 billion pesos and positioning a high-impact brand in the market, making it the most relevant in its field.

Not only big companies take advantage of this opportunity; new brands embrace various media trends and become news to successfully launch into the market.

Free press is a tactic that involves gaining media coverage at a low cost by generating news and events that are relevant to the press. Not only do big companies take advantage of this opportunity, but new brands also embrace various media trends and become news to successfully launch into the market.

When an independent information source speaks positively about a company or product, consumers consider it external validation, which increases trust in the brand.

What we primarily do to generate good free press is to turn one of the company’s strengths into a great news story that captivates different media outlets.

It is not necessary to create an event or product that is the most innovative in the market; the key is knowing how to effectively communicate the company’s authenticity. This positions the company as a positive option in the market, generating high visibility among strategic audiences and increasing brand positioning, adding value to it.

The investment value in these strategies is lower than what companies typically spend on traditional advertising since it does not require direct spending on advertising space. However, it may require an investment of time and resources to develop and execute an effective public relations strategy. Nevertheless, the long-term return on investment (ROI) is significant and effective, allowing any entrepreneur, small business owner, or multinational company to become the news of the day.

For some clients, participating in co-creation spaces may feel like an extra burden, perhaps feeling that this is a task exclusively for creatives or the agency itself, sound familiar? We explore the topic and share our point of view with you.

We want to let you know that this process involves people with different skills, perspectives, and experiences coming together to generate ideas, solutions, or products that go beyond what they could achieve alone. It’s the best investment you can make in a project.

These spaces create the alchemy of collaboration with our clients, where fears surface, big dreams are dreamt, and ideas are mixed, debated, and refined until they reach new frontiers of creativity. By giving value to what truly matters, leaving conjectures behind, and focusing on expanding ideas to create purposeful experiences.

This has helped us greatly in clarifying ideas and generating an optimal panorama, knowing what our client truly wants and to what extent we can go with their project, we almost always exceed expectations.

Through our experience, we discovered significant benefits in co-creativity:

1. Diversity of perspectives: In a collaborative environment, everyone brings their own unique worldview, enriching the creative process by introducing new approaches and solutions that might not have been considered otherwise.

2. Innovation: Creativity fosters a cycle of constant feedback, allowing for the improvement and refinement of existing ideas. This approach leads to increased innovation, where each improved version builds upon previous work, getting closer and closer to the optimal solution, avoiding setbacks at the end.

3. Increased commitment and motivation: Working in an environment where co-creativity is valued gives meaning to ideas, where every contribution is valued, it drives clients and our creatives to give their best and commit to the project’s success.

4. problem-solving: Complex challenges rarely have simple solutions. By bringing diverse minds together in a collaborative environment, complexity can be approached from different angles, increasing the chances of finding creative and effective solutions.

5. Fostering trust and respect: Co-creativity flourishes in an environment where individuals feel safe to express their ideas without fear of judgment. Fostering mutual trust and respect creates a space where everyone feels valued and heard.

6. Promoting diversity: It’s not just about technical skills, but also life experiences, cultural backgrounds, and viewpoints. By recruiting diverse teams, a variety of perspectives are ensured, enriching the creative process.

At Feeling, we are committed to bringing together diverse minds and including our clients in the main creative processes so that we have a definitive approach, avoiding rework in project planning and execution, and saving time. That’s why our clients themselves appreciate this process, as we generate surprising connections to create projects that transcend boundaries. What are you waiting for to start co-creating?

Have you ever wondered what’s going on in your future client’s mind?

The primary way to understand our clients is through empathy, putting ourselves in their shoes, and this is at the heart of Design Thinking.

In the digital and competitive era we live in, creativity and innovation are crucial for the success of any company. At Feeling, we understand that to offer effective and differentiated solutions to our clients, it’s necessary to adopt approaches that foster creativity, empathy, and problem-solving. That’s why we’ve incorporated Design Thinking as an integral part of our work process.

Before starting any project, we dive into our clients’ world to understand their needs, desires, and challenges. We use a variety of research techniques, such as in-depth interviews, user observation, and data analysis, to gain a comprehensive understanding of their context and goals.

Once we’ve gained a deep understanding of our clients, we move on to clearly defining the problem we’re addressing. We ensure that all team members are aligned regarding the project’s objectives and client expectations. This stage is crucial for establishing a solid and focused foundation for the work to come.

With the problem defined, it’s time for ideation. This is where we let our creativity soar and seek to generate a wide range of innovative ideas. We organize team brainstorming sessions, where there are no “wrong” ideas, we analyze situations, assume our clients’ perspective, and encourage participation from all team members. This phase is fundamental for exploring new perspectives and approaches that can inspire unique solutions.

We create simplified versions of our proposed solutions to test them as soon as possible, making it easier to establish a strategic connection between a product, service, project, etc., and the end customer. This is demonstrated through prototypes that can be sketches or even digital simulations, depending on the project’s context, for quick feedback and to set our plan in motion.

At Feeling, Design Thinking is not just a methodology; it’s an essential part of our way of working because we love immersing ourselves in our client’s world to build a genuine and empathetic relationship that allows us to have a special connection with their project, to raise the level of impact. This also allows us to approach challenges with an open and collaborative mindset, driving us to constantly seek new ways to innovate and exceed our clients’ expectations. Together, we create magic!

Feeling committed to leaving a better world In a world where sustainability and social responsibility are more important than ever, for us, it is a fundamental basis of our strategy because our core is to grow brands, and for this growth to be true, we must do it in harmony with our environment. For this reason, we have a strong commitment to the well-being of society and the environment, which is expressed through the following initiatives in which we participate and inspire our community to join us in creating change:

1. Proper Waste Management

We understand that waste management is an essential component of sustainability. Therefore, we have implemented a rigorous waste management system that includes waste reduction, recycling, and proper disposal. This measure not only minimizes its environmental impact but also sets a standard for our collaborators.

2. Hybrid Work Mode

Traffic congestion and carbon emissions associated with daily commuting to work are a growing problem. We have adopted a hybrid work mode, allowing our collaborators to alternate between working from the office and from home. This not only reduces their carbon footprint but also improves the quality of life for our team.

3. RECOPILA-TRONEX Foundation

One of the most notable initiatives is our collaboration with the RECOPILA-TRONEX Foundation. This foundation is dedicated to collecting used batteries and preventing them from polluting the environment. We contribute to this cause by facilitating battery collection at our facilities and promoting recycling among our collaborators and clients.

4. Bottles of Love Foundation

We also support the Bottles of Love Foundation, which uses recycled materials inside bottles. This promotes plastic reuse and reduces environmental pollution while increasing awareness of the importance of caring for our natural resources.

5. Salva Patitas: Helping Street Pets

Empathy for animals is an essential part of our philosophy, which is why we collaborate with the “Salva Patitas” initiative by donating bottle caps to help street pets.

6. Proper Handling of Recyclable Material in Our Warehouse

In our own facilities, we implement proper management of recyclable materials, including leftovers from events and other materials that can be reused or recycled. This way, we minimize the amount of waste ending up in landfills.

7. Sharing Space with Nature

What makes Feeling even more special is its commitment to nature. They share their workplace with the animals that inhabit their surroundings, such as squirrels, opossums, and birds. This creates a unique working environment and fosters appreciation for wildlife.

8. Commitment Against Child Exploitation

At Feeling, we care about the most vulnerable people, which is why we have established a firm commitment against child sexual exploitation, ensuring that our business practices are ethical and respect children’s rights.

9. Donations to Foundations

In addition to their direct actions, Feeling actively contributes to the community through donations to charitable foundations. They support the Juanfe Foundation, which focuses on social development, and the Corazón Foundation through the purchase of cards. They also collaborate with the Order of Regular Clerics of the Mother of God, contributing to their social work.

In conclusion, in our agency, we aim to inspire by going the extra mile to embrace sustainability and social responsibility, with the goal of leaving a better world than the one we received, a world full of Feeling.

Companies that establish connections and effectively communicate by implementing different marketing strategies are set for success in the coming years.

The world of digital marketing is constantly evolving, and in the business realm, the B2B (business-to-business) approach has gained increasing relevance. B2B marketing strategies focus on establishing commercial relationships between companies, and currently, there are several key trends that are transforming how brands position themselves, sell, and enhance their business relationships. In this article, we explore these trends and how they can help boost companies’ success in the digital landscape.

1. Personalization and customer experience

In a highly competitive market, personalization has become one of the main trends in B2B marketing. Companies are using data and analytics to better understand their customers and offer unique experiences. This involves tailoring content, messages, and offers to each customer’s specific needs and preferences. Personalization not only enhances the customer experience but also strengthens business relationships by demonstrating increased commitment and attention from the brand.

2. Marketing automation

Marketing automation is another trend revolutionizing the B2B world. With advanced tools and platforms, companies can automate repetitive and tedious tasks such as email marketing, audience segmentation, and lead tracking. This not only saves time and resources but also allows companies to be more efficient and effective in their marketing efforts. Marketing automation also facilitates tracking and reporting, helping measure campaign success and optimize strategies.

3. Harnessing artificial intelligence

Artificial intelligence (AI) has found a prominent place in B2B digital marketing. Companies are using AI to analyze large volumes of data, identify patterns and trends, and make more informed decisions. This enables brands to anticipate customer needs, offer personalized recommendations, and optimize marketing strategies. AI also plays a crucial role in marketing automation, as it can perform complex tasks quickly and accurately.

4. Value-driven content and content marketing

In an information-saturated world, value-driven content has become a key differentiator for B2B companies. Content marketing focuses on creating and distributing relevant, useful, and high-quality content to attract and retain leads. This includes creating blogs, videos, guides, and other resources that educate and inform customers about the company’s products and services. Value-driven content not only positions the brand as an industry authority but also builds trust and establishes lasting relationships with customers.

5. Focus on digital channels

The rise of digitization has led B2B companies to increasingly focus on digital channels to reach their audiences. Social media, corporate websites, email, and other online platforms have become essential tools for communication and product/service promotion. Additionally, third-party online marketplaces are gaining popularity as effective means of expanding reach and sales. The focus on digital channels enables companies to reach a wider audience, generate quality leads, and establish lasting business relationships.

6. Data analytics and performance measurement

Data analytics and performance measurement are essential aspects of B2B digital marketing. Companies are using advanced analytics tools to collect and analyze real-time data, enabling them to make informed decisions and adjust strategies based on results. Performance measurement also helps identify areas for improvement and optimize marketing processes. By understanding and utilizing data efficiently, companies can significantly enhance their brand positioning, sales, and business relationships.

To make the most of these trends and achieve the best results, it is important for brands to invest in advanced digital marketing tools and begin harnessing AI capabilities. This will allow them to position themselves better in the market and capitalize on the opportunities that are arising.

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AI technologies are the new strategic allies for creating successful businesses and providing timely solutions in the shortest possible time.

Artificial intelligence (AI) has become a fundamental tool for improving business processes in various sectors. With its ability to analyze large amounts of data, automate tasks, and offer personalized solutions, AI is revolutionizing the way companies operate and make decisions.

This is a great opportunity to boost your growth in a faster, easier, and more successful way.

Some of the benefits you will gain by knowing how to use AI tools include:

1. Automation of repetitive tasks and process optimization

An advantage for companies is that AI algorithms can perform tasks such as data processing, report generation, and inventory management efficiently and accurately. This frees up employees from mundane tasks and allows them to work on more strategic and creative activities, increasing productivity and improving the quality of work.

2. Improved data-driven decision-making

Another important aspect of artificial intelligence is its ability to analyze large volumes of data and extract relevant information. By using machine learning algorithms, AI can identify hidden patterns and trends in business data, facilitating informed and data-driven decision-making. This enables companies to anticipate market needs, identify growth opportunities, and minimize the risks associated with decision-making.

3. Personalization of the customer experience

Companies can personalize the customer experience by offering products and services tailored to their individual needs and preferences. This not only improves customer satisfaction but also increases loyalty and retention, resulting in increased revenue and profitability.

4. Improved operational efficiency

The implementation of artificial intelligence in a company’s operational processes can lead to significant improvements in efficiency. AI can identify bottlenecks in the supply chain, optimize production scheduling, and predict demand more accurately. This helps reduce operating costs, minimize waste, and improve the quality of products and services offered.

5. Driving innovation and competitiveness

Finally, companies that adopt AI can develop unique and disruptive solutions that differentiate them from the competition. Furthermore, AI’s ability to quickly analyze large amounts of data allows companies to identify new business opportunities and quickly adapt to market changes. This gives them a competitive advantage and enables them to lead in their respective sectors.

In conclusion, the use of AI tools is a solution for time optimization by automating repetitive activities and analyzing data, freeing up time for employees to focus on reasoning and creative activities.

Artificial intelligence is not a threat, as many perceive it to be. On the contrary, it is an opportunity, and those who adapt to this trend will be more efficient, successful, and better positioned to face future challenges in the business environment.

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1. Brands as Allies in Digital Transformation

Appearances of the shopkeeper as the lead in television commercials are recurrent, especially in those of low-paying references. But fewer brands propose to contribute to this channel’s digital transformation, which has also been impacted by the emergence of hard discounters (a problem with which they are connected with big brands) and by the needs of a shopper who is more concerned about disinfected surfaces and prefers home delivery.

How can brands be allies of this channel to genuinely connect with communities and transcend the TV commercial?

2. New Challenges in Having a Shop

One of the alternatives to unemployment that Colombians have, especially when we come from historical figures in this “anti-indicator,” is the opening of neighborhood shops. (Mini business). However, these seem to be concentrated in middle and low socioeconomic segments, where there are still blocks with houses and an urban neighborhood environment from the 20th century. And this is due to the fact that the fourth era of urbanization of our cities implied the growth of condominiums, where the dynamics of taking advantage of home space for business space have been limited or transformed (e.g., use of front desk areas, home deliveries to buildings, small commercial spaces on new properties).

How do brands adapt to new urban realities, which imply new ways of having a shop?

3. Technology at the Service of Shopkeepers

There are already several efforts in which apps have joined and made shops technologically visible, a trend that was already in place in similar establishments in other countries. However, the relationship with this channel can be strengthened through technology without the existence of other intermediaries. Think about the possibility of placing orders with a button on the cell phone or customizing the trade from photos that the shopkeeper user shares via WhatsApp, saving time and optimizing resources.

How can brands use technology to build valuable relationships for a channel that continues to be important to Colombians?

The buying habits of Colombians have shown in recent years how the search to satisfy needs implies diversifying the spending destination. Regardless of lifestyle (single, married, families with children, or pets), the inevitable rise in the cost of living and the unavoidable challenges people face (demographic accidents such as job loss, illness, etc.) make there being an assortment of channels when it comes to wanting to satisfy vital needs inevitable.

However, with the inevitable break from everyday life as we knew it that the Covid-19 pandemic implied, what has been seen is how this diversity of options is transferred to necessary and inevitable digital shopping habits. But it is not just that there are different digital or e-commerce channels to fulfill some purchasing missions, they are combined with variables such as digital penetration, the level of involvement with devices, and digital media, in addition to the necessary habituation to payment methods other than cash.

Based on the relationships we have with our brands’ shoppers and their various requests during this last year, at Feeling, we detected three realities that marketing teams must take into account, at this time that the world’s changes make it absolutely necessary for people to assume their needs as consumers and buyers in new ways.

1. The Multiple Shopper

Covid and the resulting lockdown diversified the roles of nuclear family members. This is how the housewife, who was usually marked as the home’s primary shopper, begins to share roles with other members of the family nucleus. One of the children can now be essential to help search for some products because of how familiar e-commerce platforms can be for younger generations, or how another family member can begin to be relevant because they have access to a credit card or is more familiar with handling electronic payment means.

What could brands do?

How can they begin to connect nuclear families in their databases? Amazon is currently making households share prime accounts, with features like listings and discounts. How can payment methods with accounts of people other those that make the actual purchases in e-commerce begin to share information? How can retail brands and those in the financial sector establish service portfolios for nuclear families that consider these roles and realities beyond simple characterization?

2. The Digital Bargain Hunter

That habit of taking advantage of discount opportunities to stock up or to buy what you usually don’t, has moved to digital, but taking advantage of a reality that does not exist in the analog world: timelessness. People can save their carts, make wish lists, and wait at any time to be able to satisfy their need or want based on a change in price or an enriched value offer.

What could brands do?

Special discount hours could be added to the unique editions and versions sold in e-commerce. Some segments of the population (single-person households, young couples) overcome their dislike of having to go out to get supplies by buying during extended hours or in more convenient formats. How can the ability to generate tickets at unusual times today be an opportunity to connect with those segments that are not yet used to adulthood and the need to “go grocery shopping”?

3. The Habits That Have Made Digital Uses Accessible To All

Payments through fintech, the massification of sports betting, and the prevalence of Whatsapp as a daily communication tool are three of the many habits that can help consolidate the digital shopper.

What could brands do?

How can small amounts also mean digital transactions? Informality implies the necessary use of cash or sporadic payments. How can those small amounts that people have in their mobile accounts become transactions? How can Whatsapp become the most efficient way to connect one-on-one with customers that had not been previously considered?