One of the alternatives to unemployment that Colombians have, especially when we come from historical figures in this “anti-indicator,” is the opening of neighborhood shops. (Mini business). However, these seem to be concentrated in middle and low socioeconomic segments, where there are still blocks with houses and an urban neighborhood environment from the 20th century. And this is due to the fact that the fourth era of urbanization of our cities implied the growth of condominiums, where the dynamics of taking advantage of home space for business space have been limited or transformed (e.g., use of front desk areas, home deliveries to buildings, small commercial spaces on new properties).
How do brands adapt to new urban realities, which imply new ways of having a shop?