Category: sub categoria 3

LinkedIn is the leading social network for professionals, a platform where countless global job opportunities can be found. Thanks to its connection-driven approach for individuals, brands can also showcase their expertise and skills, and contribute to finding growth opportunities.

Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), the interest of professionals and companies to showcase their work and build valuable connections has been growing in Colombia. In Feeling, the experience with Muverang, Positiva and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

1. Join professional profiles, related to your industry. Networking but also connecting as a guild or professional category generates visibility.

2. Validate, thank and celebrate the achievements of your contacts. Your colleagues (competitors) have a congratulation of your profile but also your collaborators with a presence in the network, conveniently humanize your brand.

3. Enrich your profile with interactive and opinion content. Dragging the search intentions of other users, means connecting your profile with a relevant conversation for your potential customers.

4. It seems obvious, but take care of your spelling, your professional profile is validated by the way in which you communicate with your environment. And even more so when it is the brand that is at stake.

5. Stay active and connect with your network of contacts. Share your content with them, explain what you think they should be interested in. LinkedIn is a big boardroom where everyone needs to be visible.

Also, this social network is a great way to build a personal or B2B brand, since you can establish connections, show your experience and skills, and it even works as a search engine in which to find and be found. Although the penetration of this network in Colombia is still incipient compared to other countries (39.2% penetration according to this year’s Hootsuite report), in Colombia the interest of professionals and companies to make their work visible and build valuable connections has been growing. In Feeling, the experience with Muverang, Positiva, and Domina with the management of their respective profiles, has allowed us to understand these 5 keys to a healthy and growing community:

If you want to learn more about how we can do things for your brand on LinkedIn or other projects, contact us.

Written by:

Carolina Rubio
Project Manager

In today’s digital landscape, having a strong online presence is crucial for the success of any business. One of the most effective ways to improve your online visibility and drive organic traffic to your website is through search engine optimization (SEO). In this article, we will explore some impactful SEO strategies that can help businesses improve their search engine rankings and attract more potential customers.

1. Extensive keyword research

Keyword research is the foundation of any successful SEO strategy. By identifying relevant keywords and phrases that your target audience is searching for, you can optimize your website content to match their search intent. Use tools like Google Keyword Planner or SEMrush to find high-volume, low-competition keywords that align with your business niche.

2. On-Page optimization

On-page optimization involves fine-tuning various elements on your website to make it more search engine friendly. This includes optimizing meta tags (title tags, meta descriptions), incorporating target keywords naturally within your content, using descriptive URLs, and ensuring fast loading times. Make sure your website is mobile-friendly as well, as mobile searches are on the rise.

3. High-Quality content creation

Engaging and informative content plays a pivotal role in attracting both search engine crawlers and users to your website. Create content that provides value to your audience, answers their questions, and addresses their pain points. Incorporate relevant keywords naturally throughout your content while maintaining readability and coherence. Consider diversifying your content formats by including videos, infographics, and podcasts to cater to different user preferences.

4. Link building

Link building is an essential aspect of off-page SEO. Acquiring high-quality backlinks from reputable websites boosts your website’s authority and credibility in the eyes of search engines. Focus on building relationships with relevant influencers, industry experts, and authoritative websites that can provide valuable backlinks. Guest blogging, participating in industry forums, and submitting your website to relevant directories are effective link-building strategies.

5. Local SEO optimization

If your business operates locally, optimizing for local SEO is crucial. Claim and optimize your Google My Business listing, ensuring accurate and up-to-date information about your business, such as address, phone number, and operating hours. Encourage customers to leave reviews and respond promptly to their feedback. Additionally, include location-specific keywords in your website content and meta tags to improve your visibility in local search results.

6. Regular monitoring and analysis

SEO is an ongoing process that requires constant monitoring and analysis of your website’s performance. Utilize tools like Google Analytics and Search Console to track key metrics such as organic traffic, keyword rankings, bounce rate, and conversion rates. Analyze this data to identify areas for improvement and make data-driven decisions to optimize your SEO strategy further.

In conclusion, implementing these effective SEO strategies can significantly enhance your online presence and drive targeted traffic to your website. Remember to stay updated with the latest SEO trends and algorithm changes to ensure the long-term success of your SEO efforts.

Currently, TikTok has become one of the most popular and rapidly growing social media platforms in the world. With its focus on short and entertaining videos, TikTok has captured the attention of millions of users worldwide. In addition to its popularity among users, TikTok also offers a great opportunity for businesses looking to promote their products and services through TikTok Ads.

Here are some reasons why businesses should consider advertising on TikTok:

1. Wide reach and engagement: TikTok has a massive user base, which means businesses can reach a broad and diverse audience. Viral videos and TikTok’s intelligent algorithm help increase the reach of ads and generate higher engagement with the target audience.

2. Precise targeting: TikTok Ads offers detailed targeting options that allow businesses to reach specific audiences based on age, location, interests, and behaviors. This ensures that ads reach the right audience, increasing the chances of conversion.

3. Creative formats: TikTok offers a wide variety of creative ad formats, such as native ads, sponsored challenges, augmented reality effects, and more. These formats enable businesses to create engaging and entertaining ads that seamlessly integrate into the TikTok experience.

4. Affordable Cost: Unlike other advertising platforms, TikTok Ads is still not as competitive, which means advertising costs are often lower. This provides businesses with an opportunity to achieve a higher return on investment in their TikTok advertising campaigns.

5. Connection with a younger audience: TikTok is particularly popular among Generation Z and Millennials. If your business aims to reach a younger audience, TikTok is the perfect place to do so. By advertising on TikTok, businesses can connect with a generation of consumers who value authenticity, fun, and creativity.

In summary, TikTok Ads offer a plethora of opportunities for businesses looking to maximize their social media marketing potential. With its wide reach, precise targeting options, creative formats, affordable costs, and connection with a younger audience, TikTok is quickly becoming a powerful and effective advertising platform.

Maximizing business impact through strategic events

Business events have emerged as powerful strategic tools to generate a profound impact and position brands exceptionally. In this article, we will explain how these events can be authentic brand catalysts, reveal their capabilities to establish powerful connections, and share key tactics from our experience for creating unforgettable events that captivate and resonate with the target audience.

1. Establishing bonds with your audience:

Business events have a unique power to allow companies to connect directly and personally with their audience. By creating events that are both relevant and exciting, companies can achieve tangible and valuable interaction with their customers, partners, and followers. Events provide a stage where the brand’s personality can come to life, and core values can be conveyed in a way that remains imprinted in the memory of each participant.

2. Creating vivid and emotional experiences:

Through meticulous planning and precise execution, it is possible to design exciting moments that leave a lasting impression on participants’ minds. These experiences not only strengthen emotional bonds with the brand but also create a deep and lasting connection that transcends the conventional.

3. Expanding brand horizons:

Events not only directly impact those present but also open doors to strategic brand expansion. With the right combination of digital marketing and SEO techniques, it is possible to promote and spread the event online, reaching much wider audiences. This not only amplifies the company’s visibility but also sparks interest and curiosity among those individuals who are tuning in through screens, allowing for a broader reach that can help achieve goals through different channels.

4. Strengthening business alliances:

By bringing together clients, partners, and collaborators in a different environment, interaction is fostered, and opportunities for building stronger connections are provided. These strengthened alliances can lead to strategic collaborations, valuable recommendations, and deeper customer loyalty. Well-defined strategies can generate higher levels of sales with exclusive launches or irresistible offers; it all depends on the type of event being held.

5. The foundations of memorable events:

To create impactful events, it is important to consider several fundamental pillars. The most important one is setting clear event objectives supported by a solid strategic plan. Additionally, careful selection of the format, venue, and visual and multimedia elements is crucial in establishing unforgettable experiences. Finally, proper promotion, both before and after the event, will ensure high levels of participation and a rewarding return on investment.

By harnessing the power of events and applying skillful SEM and SEO strategies, companies have the opportunity to create invaluable impact on their audience, lasting in the memory of participants and achieving outstanding results for the brand.

In summary, business events have a profound and enduring impact on companies, paving the way for brand positioning, authentic connections, memorable experiences, and strengthened business relationships.

Although the practice of taking self-portraits is as old as photography, its popularity has been growing according to humanity’s evolution.

Initially, the self-portrait approach was more artistic, as was the case of Robert Cornelius, the first photographer to do so, who only wanted to have a different approach to perspective in his photographs, or the case of photographer David Slater, who lent his camera to some monkeys and one of them happened to take a selfie while playing.

As the camera was integrated into the cell phone, the Selfie became a form of spontaneous expression of the moment in real-time. With the proliferation of social media, this was the perfect cocktail for this practice to become so popular. It has transcended borders, ages, spaces, and appropriate times to do so, to the point that, in 2013, the word selfie was declared Oxford Dictionary’s “Word of the Year,” with some 57 million hashtags on social media, and used by celebrities, brands, and even politicians.

The Selfie’s growth in popularity and relevance for people is a door that opens for brands that want to have two-way communication with shoppers, as they themselves are the stars in creating content. Well, the Selfie becomes that validator of how the brand is essential in the user’s life, how it accompanies them at significant moments along the journey, making that connection that translates into conversion, as it represents their unique relationship.

The use of the Selfie can have different roles within the communication strategy and depending on the KPIs;

• Awareness – with campaigns where the brand takes advantage of trending topics, becoming part of user conversions, organically, and showing the brand as part of these experiences, memes, or challenges.

• Engagement – when they encourage users to show how the brand is experienced or with the creation of their own filters, making the user an ambassador.

• Conversion – when used within sales mechanics to create interaction dynamics based on skill and not by chance.

The Selfie can become an excellent ally for all brands that want to give greater relevance to the consumer’s active participation in creating the product or the brand experience. However, it is essential that its presence within your communication strategy is not seen as just another trend, as its impact will be diluted, given that the amount of communication on social media is growing daily.

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