Although the practice of taking self-portraits is as old as photography, its popularity has been growing according to humanity’s evolution.
Initially, the self-portrait approach was more artistic, as was the case of Robert Cornelius, the first photographer to do so, who only wanted to have a different approach to perspective in his photographs, or the case of photographer David Slater, who lent his camera to some monkeys and one of them happened to take a selfie while playing.
As the camera was integrated into the cell phone, the Selfie became a form of spontaneous expression of the moment in real-time. With the proliferation of social media, this was the perfect cocktail for this practice to become so popular. It has transcended borders, ages, spaces, and appropriate times to do so, to the point that, in 2013, the word selfie was declared Oxford Dictionary’s “Word of the Year,” with some 57 million hashtags on social media, and used by celebrities, brands, and even politicians.
The Selfie can become an excellent ally for all brands that want to give greater relevance to the consumer’s active participation in creating the product or the brand experience. However, it is essential that its presence within your communication strategy is not seen as just another trend, as its impact will be diluted, given that the amount of communication on social media is growing daily.